LOS ANGELES, July 11, 2012 – The American Film Institute (AFI) announced today that Katie Bayne, President and General Manager of Sparking Beverages for Coca-Cola North America, has been elected to the AFI Board of Trustees.

"AFI is honored to welcome Katie Bayne to the Board of Trustees," said Bob Gazzale, AFI President and CEO. "Katie understands and appreciates the power of the movies, and her leadership will help to ensure AFI's national mandate – to preserve the heritage of the motion picture, to honor the artists and their work and to educate the next generation of storytellers."

“Nothing is better than getting out and going to the movies with friends and family. For nearly 100 years, Coca-Cola has refreshed filmmaking and movie-going,” said Katie Bayne. “Through this new relationship, Coca-Cola is joining AFI to ensure that ‘movies matter’ today and tomorrow.”

Sir Howard Stringer, Chairman of the Board, Sony Corporation, is Chair of the 55-member AFI Board of Trustees, which is comprised of leadership that represents the moving image arts community in different and diverse ways and provides different backgrounds and areas of expertise in their Trustee role.

Robert A. Daly, former Warner Bros. Chairman and CEO, is Chair of the 17-member AFI Board of Directors, which acts as an executive committee, setting the Institute’s priorities and overseeing its programs. AFI Board of Directors also sit on the AFI Board of Trustees.

About Katie Bayne
Bayne joined Coca-Cola in 1989 in brand management. In 1992, Bayne moved to Los Angeles where she was responsible for entertainment marketing and promotion. Between 1995 and 2006, Bayne held a number of key positions at Coca-Cola focused on consumer strategy, retail marketing and consumer marketing in the US and Australia. From 2007 to 2010, Bayne was Chief Marketing Officer, Coca-Cola North America. Bayne was promoted to her current position as President and General Manager, Sparking Beverages, Coca-Cola North America, in 2010.

Bayne holds a BA from Duke University and an MBA from the Fuqua School of Business at Duke University.

About the AFI Board of Trustees
The leadership of the American Film Institute includes men and women who have devoted their lives to the art of the moving image.

Sir Howard Stringer*
Sony Corporation

Robert A. Daly*
Rulemaker, Inc.

Jon Avnet*
Brooklyn Films

Richard Frank*
Prospect Park

Tom Pollock*
The Montecito Picture Company

Gilbert Amelio
Sienna Ventures

Lisa Arpey

Jeanine Basinger*
Wesleyan University

Katherine J. Bayne
The Coca-Cola Company

Bob Bennett
Bennett Productions, Inc.

Roger Birnbaum
Metro-Goldwyn-Mayer, Inc.

Todd Bradley
Hewlett–Packard, Co.

Richard Brandt*

Catherine M. Coughlin
AT&T Inc.

Christopher J. Dodd
Motion Picture Association of America

Tracey Edmonds
Our Stories Films

Roger Enrico*
DreamWorks Animation SKG

Moctesuma Esparza
Maya Entertainment

Nancy Fisher*
Collins-Fisher Foundation

Christopher Forman
The Decurion Corporation

Jim Gianopulos
20th Century Fox

Brad Grey
Paramount Pictures

Taylor Hackford
Directors Guild of America

John Hendricks
Discovery Communications, Inc.

Lawrence Herbert*
Lawrence Herbert Foundation

Alan Horn*
The Walt Disney Studios

Ken Howard
Screen Actors Guild

Gene F. Jankowski*
Jankowski Communications System, Inc.

Kathleen Kennedy

Christopher Keyser
Writers Guild of America

Bryan Lourd
Creative Artists Agency

Lori McCreary
Revelations Entertainment

Ron Meyer
Universal Studios

Jonathan Miller
News Corporation

Leslie Moonves
CBS Corporation

Wendi Murdoch
Big Feet Productions

Frederick S. Pierce*
Frederick S. Pierce Company

Frank Pierson

Cecilia DeMille Presley
Cecil B. DeMille Foundation

Shonda Rhimes

David W. Rips
Verizon Digital Media Services

Jeff Robinov
Warner Bros.

Bruce Rosenblum
Academy of Television Arts Sciences

Rich Ross

Jill Sackler*
AMS Foundation for the Arts, Sciences & Humanities

Tom Sherak
Academy of Motion Picture Arts and Sciences

Marc Shmuger
Global Produce

Chris Silbermann
International Creative Management

Steven Spielberg
DreamWorks SKG

Anne Sweeney
Disney/ABC Television Group

Thomas Tull
Legendary Pictures

Michael Wright
Turner Entertainment

Founding Director
George Stevens, Jr.*

President Emerita
Jean Picker Firstenberg*

President & CEO
Bob Gazzale*

Honorary Trustee
Shirley MacLaine

*Board of Directors

About the American Film Institute
AFI is America’s promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers. AFI provides leadership in film, television and digital media and is dedicated to initiatives that engage the past, the present and the future of the moving image arts.

AFI programs include the AFI Catalog of Feature Films and Archive, which preserve film heritage for future generations; the AFI Life Achievement Award – the highest honor for a career in film – now in its 40th year; AFI Awards, honoring the most outstanding motion pictures and television programs of the year; AFI’s 100 Years…100 Movies television events and movie reference lists, which have introduced and reintroduced classic American movies to millions of film lovers; year-round and special event exhibition through AFI Fest presented by Audi, AFI-Discovery Channel Silverdocs and the AFI Silver Theatre; and educating the next generation of storytellers at the world renowned AFI Conservatory, named the #1 film school in the world by The Hollywood Reporter for the quality of its instructors and speakers, and its “glittering parade of alumni.”

For more information about AFI, visit or connect with AFI at, and

About Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, Coca-Cola is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy its beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce our environmental footprint; support active, healthy living; create a safe, inclusive work environment for its associates and enhance the economic development of the communities where it operates. Together with its bottling partners, Coca-Cola ranks among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit or follow on Twitter at

Jessica Smith - American Film Institute
[email protected] or 323.856.7766