The American Film Market (AFM) is the market partner of AFI FEST. The association between the two events connects art and commerce, broadening the opportunities for all participants, and collectively represents the largest gathering in North America.
The business of independent motion picture production and distribution reaches its peak every year at the AFM, when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, premieres, networking, parties and conferences. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world's press and all those who provide services to the motion picture industry. The AFM is produced by the Independent Film & Television Alliance (IFTA). More information is online at AmericanFilmMarket.com.